Hello, kindred spirit!
I hope you are having a beautiful day. I’m Tricia, your sensitive and creative business coach and I am so glad you’re here, thank you for joining me. If you’re doing the dishes, or going for a walk, or driving, or getting some busy work done, I see you and I’m so, so grateful that you decided to spend some of your precious time here with me today.
On Monday we released the interview episode of the season, I interviewed one of my absolute favorite people to talk to and learn from, Katie Miles, who’s a licensed therapist and who owns her own practice Katie Talks Therapy and is the co-founder of the app Habitbetter. I’ve heard so many amazing things about our conversation all about finding balance between your business and your life, so make sure to go back and check that out if you missed it.
Today we’re talking about finding your space in the business world. Also known as branding, which is my specialty. The reason I love doing branding SO MUCH is because it takes all of the ideas and thoughts you have about your business and focuses them.
I've learned over time that a lot of small business owners don't really know what branding is. It seems like something that you do when you hit a certain level, something that only huge companies do. You hit a certain sales goal and all of a sudden you call in a fancy-schmancy branding consultant who will tell you exactly what your business should look like and give you perfect design for hundreds of thousands of dollars.
When most small business owners think about branding they think about a logo and design and the visuals of your business. But branding is so much more than that.
It’s your story
Your mission and values
What you stand for
Who you work with