Episode 0. - Welcome to It's Not Business, It's Personal

Updated: Mar 13





Welcome to the intro episode!

I just wanted to give you a little taste and feel for what to expect inside of this new podcast It’s Not Business, It’s Personal. Launching next week!

I’m Tricia Chinnici (it’s pronounced kee-nee-chee) and I’m a business coach for sensitive and creative small business owners. And what that means is I help my clients create businesses that work for them. For their specific personality type, working with their sensitivity instead of against it.


I know how we process and what we need to thrive because I myself am I highly sensitive person. And I’m thinking if you’ve chosen to listen to this podcast you might be too. Or you might at least be curious if you are.

As a highly sensitive person, you may have spent your whole life feeling different.


That was my experience, I come from a family of math and science focused high achievers, and I was always the one off dreaming in my room, reading books, playing guitar, and making art.


You may get overstimulated easily, if there’s too much going on your body or brain start to shut down.


You may need more time than others to process things.


More time alone.


You may have always had super strong emotions, and when other people are feeling emotions you feel them with them.


Someone can’t cry in front of you without you crying with them.


You’ve always been a big dreamer and are always working on some new project or art piece.

And, if you’re like me, you may have spent so much of my life fighting these traits, feeling so much shame for not being able to push through things like everyone else could or work at the same pace.



Most of my life I felt like I had to pretend to be someone I’m not in order to fit in.

I even became a theatre major in college because I was so comfortable being anyone else, anyone other than myself.


If this also sounds like you, you are not alone.

It wasn’t until I hit my 30’s that I learned that I’m a highly sensitive person. And suddenly so much of my personality and habits and choices started to make sense.


And once I stopped fighting those traits, and really embracing them, harnessing them, turning them into superpowers, my entire life changed.


I got the confidence to start my own business, and I’ve turned it into a business that I feel truly embodies who I am now. The better I’ve gotten to know myself, the better I’ve been able to set up my business to support me.



And now I get to truly lean into my purpose and what I believe is my life’s work, which is to help other highly sensitive people, maybe like you, learn your superpowers, especially when it comes to running your business.

I’m so honored that I’ve gotten to make such an impact in my clients’ lives so far and want to do the same for you through this podcast.

I want to flip the script on how we talk about business.


I want to dive deeper than the surface level business rhetoric you see all over the internet.


I want to take away the toxic hustle culture and all the humble bragging and one-size-fits-all approach, and make room for art, and authenticity and fulfillment, and empathy, and mental health.

I truly believe that you don’t have to change who you are to be successful.



Your business should work for you and not the other way around!

So if this speaks to you, please join me. I’ll be releasing episodes once or twice a week. Most of them will be shorter, with some thoughts and some art surrounding a specific topic, mainly sensitivity and creativity and business.

There will also be interviews with other sensitive people, therapists, artists, successful business owners, all speaking to what it’s like to run a business as a sensitive person and how they’ve made it work for them.


There will also be some one-off episodes focusing on my story, episodes focused on branding exercises and real, tangible things you can do today to improve your business, and we’ll also be diving into the Enneagram, which was also a huge game changer for me when it came to getting to know myself better.


That’s a lot of topics, but I’m a lot of person, and have a lot of interests, and I’m thinking you might too.

So please join me next week as I release my first few episodes, please rate and leave a review if they speak to you, and until then connect with me on Instagram!

Thank you for listening, my kindred spirit.


Stay sensitive.

Stay creative.

Stay you.
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